IT’S HAPPENINGIN SUNDERLAND
We are creating a vibrant city centre with opportunities for everyone.
Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland city centre – all in one place.
WE’RE IMPROVING
SUNDERLAND
We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.
These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.
City PRIDE
We are changing perceptions and building civic pride by ensuring our city centre is a welcoming, safe, clean, and attractive environment for everyone.
City VOICE
We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland city centre’s trading environment.
City PROMOTION
We raise the profile of Sunderland regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
WE ARE
YOUR BID
Sunderland Business Improvement District (BID) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city centre with opportunities for everyone.
Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future.
BECOME AN
AFFILIATE MEMBER
All businesses and organisations benefit from the work we do in Sunderland.
Therefore, we have extended many of the benefits our levy payers enjoy to other businesses in the city centre and around Sunderland by creating an Affiliate Scheme.
Find out how we can support your business.
WHAT IS
GOVERNANCE?
Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.
In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.
LATEST EVENTS
War
Horse5 November 2024
War Horse is an unforgettable theatrical experience which takes audiences on an extraordinary journey from the fields of rural Devon to the trenches of First World War France. Based on the beloved novel by Michael Morpurgo, this powerfully moving and imaginative drama, filled with stirring music and songs, is a show of phenomenal inventiveness. At its heart are astonishing life-sized horses by South Africa’s Handspring Puppet Company, who bring breathing, galloping, charging horses to thrilling life on stage.
Luna
Night Market7 November 2024
Pop-up, alternative market at Sheepfolds Stables, the hottest new venue in Sunderland, delivering incredible food and drinks! Look forward to 20 alternative stalls indoors, tarot reading and reiki healing!
Waves
Festival16 November 2024
Sunderland’s multi-venue festival Waves returns for a fourth edition in 2024, on Saturday, 16 November, with the first line-up now announced, including headliners Miles Kane (one-man band), Red Rum Club & Tom A. Smith and many more across 8 stages of music in Sunderland.
Sponsors: Sunderland City Council, Sunderland BID, Molson Coors, A Kendal Builders, VAUX, NAME, Independent, Supermax Creative.
Dear Evan
Hansen19 November 2024
Meet Evan: an anxious high school kid who wants nothing more than to fit in. The thing is, on his way to fitting in, he didn’t tell the whole truth. And now must give up on a life he never dreamt he’d have. As events spiral and the truth comes out, Evan faces a reckoning with himself and everyone around him.
Christmas Light
Switch On21 November 2024
Let there be lights! Join us for the christmas light switch on in Keel Square.
Kick off the festive season with a family-friendly evening in Keel Square!
SUNNISIDE
FOOD MARKET23 November 2024
Pop-up community market supports new and emerging food and drinks businesses across the North East.
From brewers, bakers, and cheesemongers to world-class street food vendors, our north east food and drink traders are delighted to bring themselves to your doorstep.
Angelo’s
Christmas Fair24 November 2024
Join us for a festive day of local treasures featuring florists, illustrators, artists, Italian produce, crafts, trinkets, and unique gifts.
Perfect for holiday shopping!
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Christmas
Village30 November 2024
Get in the Christmas spirit at this pop-up festive market showcasing the very best gifts, crafts and artisan products.
Rapunzel
Pantomime4 December 2024
Many years ago, the King and Queen of a far-off Kingdom were blessed with a baby girl with magical, golden hair. They named her Rapunzel. Their happiness was short-lived as, one day, the jealous, evil witch Mother Gothel kidnapped the child and locked her in a tower, selfishly squandering all her powers for herself. With the help of local hairdresser Dame Fanny Follicle, her silly son Pascal and the dashing Prince Ryder, will Rapunzel ever escape her tower?
Wednesday 4 December
Thursday 5 December
Saturday 7 December£12 tickets https://bit.ly/3UzWXk7
OUR CITY
IN NUMBERS
