IT’S HAPPENING
IN SUNDERLAND

We are creating a vibrant city centre with opportunities for everyone.

Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland city centre – all in one place.

WE’RE IMPROVING
SUNDERLAND

We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.

These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.

City PRIDE

We are changing perceptions and building civic pride by ensuring our city centre is a welcoming, safe, clean, and attractive environment for everyone.

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City VOICE

We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland city centre’s trading environment.

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City PROMOTION

We raise the profile of Sunderland regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.

Find Out More

WE ARE
YOUR BID

Sunderland Business Improvement District (BID) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city centre with opportunities for everyone.

Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future.

BECOME AN
AFFILIATE MEMBER

All businesses and organisations benefit from the work we do in Sunderland.

Therefore, we have extended many of the benefits our levy payers enjoy to other businesses in the city centre and around Sunderland by creating an Affiliate Scheme.

Find out how we can support your business.

WHAT IS
GOVERNANCE?

Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.

In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.

SUNDERLAND FOOD
& DRINK FESTIVAL

7, 8 & 9 JUNE 2024

Get ready for a weekend filled with delicious food & drink, family fun, live entertainment, music and more!

Sunderland Food and Drink Festival 2024 is a great day out for all the family. From delicious Continental Street Food to Artisan Produce and Local Favourites, to a jam-packed music and entertainment line-up. Plus, kids’ entertainment and much more – expect a fun-filled weekend.

Two women wearing sunglasses and smiling in a Selfie Frame with a floral background
Remy Coulthard performing at 2023 Sunderland Food and Drink Festival
Food Festival employee cooking meat and vegetables on a flat-top
pink doughnuts with sprinkles

LATEST EVENTS

    • Football Fans budweiser hats

      Euro 2024
      Fanzone Sunderland

      14 June 2024

      The Central Park Summer of Sport EURO2024 Fanzone will be situated at Keel Edge, Sunderland’s newest entertainment and event hub.

      The Fanzone promises an unforgettable experience for football fans, this will be Sunderland’s first large-scale international sports tournament fanzone, and it is set to bring the huge England tournament fanzone atmosphere to the city.

    • Woman sat on monument playing a saxaphone

      Make Music
      Day

      21 June 2024

      On Wednesday 21 June, musicians will shine a spotlight on all musical genres by staging performances online and live across the UK.

      We are giving a platform to Sunderland’s homegrown talent, with five designated busking spots across the City Centre where local music makers will perform everything from R&B and rock and roll to pop and folk.

    • SUNNISIDE
      FOOD MARKET

      22 June 2024

      The summer edition of Sunniside Food Market with all of your favourite local food and drink producers + creatives + crafters + music.

      Sunniside Food Market is held on the fourth Saturday of every month from 10 am to 4 pm in Sunniside Gardens in Sunderland.

    • Sunderland Teenage Market sign written in colourful chalk

      Sunderland
      Teenage Market

      22 June 2024

      POP down to Pop Recs for Sunderland Teenage Market and support musicians, artists, small businesses and creatives aged 13-24!

      A celebration of young local talent and a supportive network to be a part of on the 1st Saturday of every month.

    • Pride in Sunderland Concert poster

      Pride in Sunderland
      Concert

      29 June 2024

      Get ready to party, Sunderland, as Out North East brings you the biggest, free Pride concert ever!

      International boyband East 17 will headline the main stage this year, which is sponsored by friends at EDF and Sunderland AFC. East 17 has had 18 top 20 singles in the UK, four top 10 albums, and sold a whopping 18 million albums worldwide.

    • Pride in Sunderland Official Afterparty at Bobbys Bar Poster

      Pride in Sunderland
      Official Afterparty

      29 June 2024

      As we say goodbye to the amazing festival, let’s all celebrate at Bobby’s Bar for the official Pride in Sunderland Afterparty!

      With live performances from RuPaul’s Drag Race UK star Scarlett Harlett, Dragula star Anna Phylactic and the rest of the Dazzlers. 

    • Scouting for Girls

      Stadium of Light Summer Sessions
      Scouting For Girls

      4 July 2024

      Four-time BRIT Awards nominees Scouting for Girls will head to the Stadium of Light.

      With eight top 40 singles and over 4 million records sold in the UK, the Londoners will play their greatest hits on Thursday 4 July.

    • Sunderland Arts & Culture Trail

      Sunderland Arts
      & Culture Trail

      6 July 2024

      Sunderland Arts and Culture Trail brings together local artists, businesses, and cultural points of interest in a self-guided walking tour of one of the North East’s finest cities. 

      This free event, hosted by local businesses and cultural venues, offers the opportunity to experience some of the region’s finest contemporary artists and performers. 

    • Diego's 2024 Dogs Bollocks Sq2

      Doghouse
      Comedy Award

      19 July 2024

      The Inaugural #diegosjoint Dogs Bollocks Comedy Awards! 5 minutes to be FUNNY…

      Can the budding comedian contestants impress the judges and live audience for a chance to win a £100 cash prize and a spot on a PRO COMEDY NIGHT BILL?

    • Sunderland Craft Beer Festival Poster

      Sunderland Craft
      Beer Festival

      26 July 2024

      VAUX Brewery presents Sunderland Craft Beer Festival 2024 – 15 top breweries from across the UK, all coming together to pour at Sunderlands first craft beer festival:

      Deya, North, Newbarns, Vaux, Thornbridge, Full Circle, Kirkstall, Rigg & Furrow, Wylam, Brew York, Black Lodge, Phantom, Amity Brew Co, Tooth & Claw, Bayonet Brewing

    BUSINESS PLAN

    THE FUTURE OF OUR
    SUNDERLAND BID

    SEE THE 2024-2029 BID BUSINESS PLAN

    OUR CITY
    IN NUMBERS

    ESTIMATED ECONOMIC IMPACT
    (2019-2024)
    £13,396,790
    INVESTED BACK INTO THE CITY CENTRE
    (2019-2024)
    £3,300,000
    ESTIMATED ADDITIONAL FOOTFALL
    (2019-2024)
    440,000