IT’S HAPPENINGIN SUNDERLAND
We are creating a vibrant city centre with opportunities for everyone.
Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland city centre – all in one place.
WE’RE IMPROVING
SUNDERLAND
We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.
These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.
City PRIDE
We are changing perceptions and building civic pride by ensuring our city centre is a welcoming, safe, clean, and attractive environment for everyone.
City VOICE
We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland city centre’s trading environment.
City PROMOTION
We raise the profile of Sunderland regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
WE ARE
YOUR BID
Sunderland Business Improvement District (BID) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city centre with opportunities for everyone.
Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future.
BECOME AN
AFFILIATE MEMBER
All businesses and organisations benefit from the work we do in Sunderland.
Therefore, we have extended many of the benefits our levy payers enjoy to other businesses in the city centre and around Sunderland by creating an Affiliate Scheme.
Find out how we can support your business.
WHAT IS
GOVERNANCE?
Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.
In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.
LATEST EVENTS
Sunderland Craft
Beer Festival26 July 2024
VAUX Brewery presents Sunderland Craft Beer Festival 2024 – 15 top breweries from across the UK, all coming together to pour at Sunderlands first craft beer festival:
Deya, North, Newbarns, Vaux, Thornbridge, Full Circle, Kirkstall, Rigg & Furrow, Wylam, Brew York, Black Lodge, Phantom, Amity Brew Co, Tooth & Claw, Bayonet Brewing
SUNNISIDE
FOOD MARKET27 July 2024
Pop-up community market supports new and emerging food and drinks businesses across the North East.
From brewers, bakers, and cheesemongers to world-class street food vendors, our north east food and drink traders are delighted to bring themselves to your doorstep.
Ibiza in
Symphony4 August 2024
Get ready for the ultimate party at The Fire Station’s Parade Ground with the returning Ibiza in Symphony.
The electrifying live show features a 10, 16 or 21-piece orchestra made up of some of the world’s best musicians and singers, bringing the biggest Ibiza anthems to life with a unique and unforgettable sound.
The Wizard
Of Oz6 August 2024
Starring RuPaul’s Drag Race UK winner and Dancing On Ice star The Vivienne as The Wicked Witch Of The West, this spectacular production will be truly magical for all the family.
Featuring the iconic original score from the Oscar-winning MGM film including Over The Rainbow, Follow The Yellow Brick Road and We’re Off To See The Wizard with additional songs from Andrew Lloyd Webber and Tim Rice.
Big Science
Party16 August 2024
£3 per child, accompanying adults go free / Age 4+
Join the Big Science Team as we get hands on with fabulous science demonstrations and experiments.
The Total
Stone Roses23 August 2024
The UK’s BEST Stone Roses Tribute return to the stage. If you love I Am The Resurrection, Made Of Stone, Fools Gold, Waterfall, She Bangs The Drums and many more then do not miss this exclusive opportunity to hear your favourite Stone Roses anthems performed live by the UK’s finest tribute!
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SUNNISIDE
FOOD MARKET24 August 2024
Pop-up community market supports new and emerging food and drinks businesses across the North East.
From brewers, bakers, and cheesemongers to world-class street food vendors, our north east food and drink traders are delighted to bring themselves to your doorstep.
MAXIMO
PARK31 August 2024
We’re delighted to host indie rock icons Maxïmo Park for a very special show as part of The Fire Station’s Summer Parties season.
Like their friends and neighbours The Futureheads and Field Music, Mercury Prize-nominated Maxïmo Park craft smart, sharply catchy songs inspired by post-punk and new wave legends like The Jam, XTC, Wire, and The Smiths.
urban
fest7 September 2024
Urban Fest is the place to be on 7 & 8 September at Sunniside Gardens!
Join us from 11 AM to 6 PM on Saturday and 11 AM to 5 PM on Sunday for:
Baga Chipz –
Material Girl9 September 2024
Join Baga Chipz MBE; actress, singer-songwriter, comedian, ex-Page 3 Model, Ladies Darts Champion, professional shoplifter and MILF, as she embarks on a nationwide theatre tour coming to a town near you!
Due to the success of last year’s tour, the Rupaul Drag Race UK star is coming back bigger, MUCH BETTA and very, very harsh!
OUR CITY
IN NUMBERS
