IT’S HAPPENINGIN SUNDERLAND
We are creating a vibrant city with opportunities for everyone.
Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland – all in one place.
WE’RE IMPROVING
SUNDERLAND
We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.
These priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.
PRIDE
We are changing perceptions and building civic pride in our city centre, enhancing and celebrating the unique character and appeal of the seafront by ensuring our city is a welcoming, safe, clean, and attractive environment for everyone.
VOICE
We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland’s trading environment as well as amplifying the needs, concerns, and aspirations of our city businesses.
PROMOTION
We raise the profile of Sunderland as a destination regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
AFFILIATEMEMBERSHIPS
Therefore, we have extended many of the benefits our levy payers enjoy to other businesses around Sunderland by creating an Affiliate Scheme.
All businesses can partner with Sunderland BID to help shape a bright future for our city in a non-voting capacity. Affiliates of the BID will not be able to join the BID’s Board of Directors, but you can enjoy appropriate services and get involved in relevant projects and campaigns.
WE ARE
YOUR BIDS
Sunderland’s Business Improvement Districts (BIDs) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city with opportunities for everyone.
Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future, expanded to include Sheepfolds and launched the Seafront BID.
WHAT IS
GOVERNANCE?
Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.
In the case of Sunderland BIDs, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.
LATEST EVENTS
Love the 90’s Festival
@ Keel Square22 August 2026
After multiple sell-out shows across the UK, Love The 90s Festival is taking over Keel Square, Sunderland, for a day of pure 90s nostalgia!
Get your tickets NOW!
Beach Yoga
@ Seaburn Promenade22 August 2026
Views, fresh air, yoga, relaxation.
Yes please! We live in a BEAUTIFUL part of the world and there is nothing better than a yoga session overlooking the ocean.
90s Day Party
@ The Point22 August 2026
Get Ready to Throw It Back to the 90s!
Join us for an unforgettable day filled with the biggest hits of the 90s, featuring chart-topping tracks from your favourite artists of the decade. Whether you’re a 90s music lover or just here for the nostalgia, this party is all about good vibes and even better tunes!
Girlypop Fest
@ Keel Square23 August 2026
GirlyPop Live is coming to Keel Square, Sunderland with your favourite Pop icons in one live show brought to you by the best tribute acts!
Click here for tickets!
Kid’s Fest
@ The STACK27 August 2026
The Ultimate Family Festival returns for a third year, right here in STACK! Join us for a vibrant event packed with flags, bubbles, good tunes, non-stop dancing,
sing-alongs and epic games for all ages! Don’t miss the party everyone’s talking about — Kids Fest is where summer memories are made!Two dates available
The Bootleg Beatles
@ Keel Square28 August 2026
The world’s No.1 Beatles tribute act is coming to Keel Square for the Summer Series in the square in Sunderland.
Get your tickets NOW!
Kroud Kareoke
@ STACK Seaburn28 August 2026
The North East’s BIGGEST sing-a-long event is back. So leave your worries and immerse yourself in the party that is Kroud Karaoke!
Kroud Karaoke is karaoke but not as you know it… It’s not just about one person singing but the whole entire “Kroud” singing together with the lyrics on the big screen as one…
Groovebox Fest
@ Keel Square29 August 2026
This coming August Bank Holiday, we head to Keel Square in Sunderland for a huge day festival with Armand Van Helden, SOSA, Sidney Charles & more…
Get Your Tickets NOW!
Road to Nashville
@ Keel Square30 August 2026
Following a run of hugely successful, sell-out shows, The Road to Nashville is heading to Sunderland in August 2026 for one massive country takeover!
Get Your Tickets NOW!
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All Star Rock Anthem
@ STACK Seaburn4 September 2026
All Star Rock Anthems is the ultimate tribute show to 80s Rock & Power Ballads, delivering high energy covers of legendary hits from Guns N’ Roses, Blondie, Journey, Pat Benatar, AC/DC, Bon Jovi, Toto and more! With powerhouse vocals, fantastic dancers, electrifying guitar solos, and anthems that get the crowd singing along, this band brings the spirit of 1980s Rock N’ Roll to life. All Star Rock Anthems guarantees an unforgettable night of pure rock power!
