IT’S HAPPENING
IN SUNDERLAND

We are creating a vibrant city centre with opportunities for everyone.

Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland city centre – all in one place.

WE’RE IMPROVING
SUNDERLAND

We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.

These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.

City PRIDE

We are changing perceptions and building civic pride by ensuring our city centre is a welcoming, safe, clean, and attractive environment for everyone.

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City VOICE

We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland city centre’s trading environment.

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City PROMOTION

We raise the profile of Sunderland regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.

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WE ARE
YOUR BID

Sunderland Business Improvement District (BID) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city centre with opportunities for everyone.

Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future.

BECOME AN
AFFILIATE MEMBER

All businesses and organisations benefit from the work we do in Sunderland.

Therefore, we have extended many of the benefits our levy payers enjoy to other businesses in the city centre and around Sunderland by creating an Affiliate Scheme.

Find out how we can support your business.

WHAT IS
GOVERNANCE?

Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.

In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.

LATEST EVENTS

    • Diego's 2024 Dogs Bollocks Sq2

      Doghouse
      Comedy Award

      19 July 2024

      The Inaugural #diegosjoint Dogs Bollocks Comedy Awards! 5 minutes to be FUNNY…

      Can the budding comedian contestants impress the judges and live audience for a chance to win a £100 cash prize and a spot on a PRO COMEDY NIGHT BILL?

    • Changing
      Childhoods Trail

      20 July 2024

      Follow the trail to discover how childhood school days, fashion, toys, sweets and much more have changed over time. Quiz your grown-ups about things they remember when they were young!
      Find all the clues and answer the questions to claim a prize sticker.

    • Portrait
      Station

      20 July 2024

      Get creative and draw portraits of yourself and your family at our Portrait Station. Take inspiration from Ian’s dramatic portrait photographs of industrial workers and school children from the 1970s and 80s.

      Dress up in different outfits from the decades and pose for a selfie, then draw your own portrait using background, pose, expression, clothes and objects to tell a story. Add your artworks to our Portrait Station display for other visitors to enjoy!

    • Wonderful Wings
      & Stupendous Stings

      24 July 2024

      Join us during this drop in session where we will follow the ‘wings and stings’ fact trail through the community garden and see how many bees and butterflies you can find!

    • Sunderland Craft Beer Festival Poster

      Sunderland Craft
      Beer Festival

      26 July 2024

      VAUX Brewery presents Sunderland Craft Beer Festival 2024 – 15 top breweries from across the UK, all coming together to pour at Sunderlands first craft beer festival:

      Deya, North, Newbarns, Vaux, Thornbridge, Full Circle, Kirkstall, Rigg & Furrow, Wylam, Brew York, Black Lodge, Phantom, Amity Brew Co, Tooth & Claw, Bayonet Brewing

    • SUNNISIDE
      FOOD MARKET

      27 July 2024

      Pop-up community market supports new and emerging food and drinks businesses across the North East.

      From brewers, bakers, and cheesemongers to world-class street food vendors, our north east food and drink traders are delighted to bring themselves to your doorstep.

    • Ibiza in Symphony

      Ibiza in
      Symphony

      4 August 2024

      Get ready for the ultimate party at The Fire Station’s Parade Ground with the returning Ibiza in Symphony.

      The electrifying live show features a 10, 16 or 21-piece orchestra made up of some of the world’s best musicians and singers, bringing the biggest Ibiza anthems to life with a unique and unforgettable sound.

    • TWOO_Title_Vivienne_1920x1080

      The Wizard
      Of Oz

      6 August 2024

      Starring RuPaul’s Drag Race UK winner and Dancing On Ice star The Vivienne as The Wicked Witch Of The West, this spectacular production will be truly magical for all the family.

      Featuring the iconic original score from the Oscar-winning MGM film including Over The Rainbow, Follow The Yellow Brick Road and We’re Off To See The Wizard with additional songs from Andrew Lloyd Webber and Tim Rice.

    • expo pavillion keel square

      Expo Sunderland
      Come & See

      13 August 2024

      The Vaux Neighbourhood is under construction and will be complete ahead of Expo Sunderland’s Homes & Gardens in 2026. “Come & See” will give our residents the opportunity to tour a visually striking temporary structure assembled at Keel Square directly opposite the Vaux Neighbourhood to tell the story of a home in the context of its place.

    • Big Science
      Party

      16 August 2024

      £3 per child, accompanying adults go free / Age 4+
      Join the Big Science Team as we get hands on with fabulous science demonstrations and experiments.

    BUSINESS PLAN

    THE FUTURE OF OUR
    SUNDERLAND BID

    SEE THE 2024-2029 BID BUSINESS PLAN

    OUR CITY
    IN NUMBERS

    ESTIMATED ECONOMIC IMPACT
    (2019-2024)
    £13,396,790
    INVESTED BACK INTO THE CITY CENTRE
    (2019-2024)
    £3,300,000
    ESTIMATED ADDITIONAL FOOTFALL
    (2019-2024)
    440,000