IT’S HAPPENINGIN SUNDERLAND
We are creating a vibrant city centre with opportunities for everyone.
Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland city centre – all in one place.
WE’RE IMPROVING
SUNDERLAND
We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.
These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.
City PRIDE
We are changing perceptions and building civic pride by ensuring our city centre is a welcoming, safe, clean, and attractive environment for everyone.
City VOICE
We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland city centre’s trading environment.
City PROMOTION
We raise the profile of Sunderland regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
WE ARE
YOUR BID
Sunderland Business Improvement District (BID) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city centre with opportunities for everyone.
Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future.
BECOME AN
AFFILIATE MEMBER
All businesses and organisations benefit from the work we do in Sunderland.
Therefore, we have extended many of the benefits our levy payers enjoy to other businesses in the city centre and around Sunderland by creating an Affiliate Scheme.
Find out how we can support your business.
WHAT IS
GOVERNANCE?
Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.
In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.
LATEST EVENTS
Joseph and the Amazing
Technicolour Dreamcoat14 January 2025
The multi award-winning show has been performed hundreds of thousands of times including multiple runs in the West End and on Broadway, international tours in over 80 countries worldwide and has become one of the world’s most beloved family musicals.
The Lake
Poets24 January 2025
This is a rare chance to see Marty and the band close up in such a small space.
It’s a fundraiser event to go towards our Crowdfunder, we are truly grateful to Marty the band and can’t wait for it.
Taylor
Fever25 January 2025
CALLING ALL SWIFTIES!
TAYLOR FEVER is the electrifying tribute production to worldwide megastar TAYLOR SWIFT!
SUNNISIDE
FOOD MARKET25 January 2025
Pop-up community market supports new and emerging food and drinks businesses across the North East.
From brewers, bakers, and cheesemongers to world-class street food vendors, our north east food and drink traders are delighted to bring themselves to your doorstep.
Sunderland
Cocktail WEek31 January 2025
Unlock £5 cocktails and more at the city’s best bars and restaurants! Experience the very best of the city’s cocktail scene in a 10-day long exclusive event.
Lunar
New Year9 February 2025
Lunar New Year is a festival celebrating the beginning of a new year on the traditional lunar calendar. Sunderland City Centre will celebrate the occasion on 9 February this year in Sunniside Gardens.
We have lots planned for everyone to enjoy, including Dragon Dances, creative workshops, dazzling performances, food, drink and much more!
OUR CITY
IN NUMBERS
