Debbie may be new to the BID team – but she’s certainly no stranger to working in Sunderland.
For more than 30 years Debbie has worked in media, starting off at News International in London in the classified advertising department before moving to the North East.
She started off at Metro Radio, helping to create campaigns for prestigious business clients then moved to Century Radio as sales director, before being promoted to Group Sales Director North.
When that station became part of Guardian Media Group she became managing director, continuing to build strong partnerships with businesses and the region’s top football club.
Debbie then worked at Sun FM before joining the BID, where her many contacts in the business world and her years of experience made her the perfect choice for the new role.
She is very excited about what lies ahead and “to work with the business community in the city I live in and to further support and develop opportunities for growth.”
Debbie has worked with the BID in her previous jobs and “has always found them an inspirational, hardworking and creative team.”
When not at work she loves to socialise, travel, garden and just generally go out and about with her family.

