We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.

These three priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city centre business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.

Sunderland BID Team celebrating a yes vote with cheering and confetti


We will keep changing perceptions and building civic pride.

We will ensure our city centre is a welcoming, safe, clean, and attractive environment for everyone.


Future Walls Planter Vinyl Blandford Street


We will provide a robust and collective voice for our businesses at the highest level.

As a BID, we’ve gained the authority to take our seat at the top table of decision makers, and make sure your voice is heard loud and clear at the very highest level as our influence continues to grow, locally, regionally and nationally.

Karen Williamson speaking to businesses at the Retail Strategy Event


We will continue to raise the profile of Sunderland regionally and nationally.

We create a year-round programme of City-wide marketing activities, high-profile events, and promotional campaigns.

Mint Management Team Members Dancing on High Street West with children