CITYPromotion
We are raising the profile of Sunderland regionally and nationally and creating a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
![A large crowd enjoying a traditional Dragon Dance in Sunniside Gardens for Chinese New Year](https://sunderlandbid.co.uk/wp-content/uploads/2024/05/BIDChineseNY-12-ezgif.com-optiwebp-scaled.webp)
SPEAK TO
Roberta
Marketing & Events Manager, Roberta works to attract, deliver, facilitate, and partner with a year-round prgramme of events.
These projects drive footfall, increase spending, and raise perceptions and awareness of Sunderland.
![](https://sunderlandbid.co.uk/wp-content/uploads/2024/04/roberta-redecke-1.png)