Just Travel Cover, the Travel Insurance specialists known for helping people of all ages find cover—especially those with pre-existing medical conditions—has this week announced a complete brand refresh, aligning with a broader commitment to improving overall customer experience.
The rebrand introduces a modern, clean, and simplified visual identity designed to reflect the company’s values and strengthen the connection with its growing customer base and partners. The new look, inspired by clear skies and bold holiday imagery, sets the tone for a brand that prides itself on being welcoming, inclusive, and trustworthy—a brand customers can return to time and again.
The rebrand comes just a few months after Just Travel Cover appointed Dale Robinson to its board of Directors. He added: “We’ve always been focused on making Travel Insurance accessible for everyone, and this rebrand brings that mission to life in a way that feels clearer, calmer, and more connected. It’s not just a new logo—it’s a statement of who we are and where we’re heading.”
What’s Changed?
A cleaner, modern visual style, with calming tones and imagery that evokes memorable holidays, made possible by reliable cover.
Refreshed iconography and bold headlines to communicate cover options clearly and simply.
Stronger emotional connection through imagery that balances fun and peace of mind—like the watermelon, a symbol of hydration and poolside fun, making a playful but meaningful return across marketing visuals.
A consistent tone of voice that’s warm, friendly and jargon-free, ensuring every visitor feels supported from the moment they land on the website or into Just Travel Cover’s call centre.
The rebrand also reflects a wider transformation across Just Travel Cover’s digital platforms, with a revamped website and enhanced policy management tools now live.
Customers can expect:
A simplified online journey, with clearer medical screening, straightforward cover level comparisons, and easy-to-read factsheets for those with medical conditions.
Improved post-purchase functionality, giving customers more control to manage their policies via an intuitive online account.
“Our rebrand is a direct result of listening to our customers. It’s about being a Travel Insurance provider that feels modern, dependable, and easy to return to—no matter your age or health,” added Mr Robinson. “With no upper age limit and access to a unique panel of insurers, we’re committed to helping people find appropriate cover and making it as easy as possible for them to do so, and we are looking forward to helping more people fulfil their own travel ambitions with confidence and peace of mind”.
To find out more, visit JustTravelcover.com.