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A New Venue for this year’s Sunderland Christmas Lights Switch On This year’s Christmas Lights Switch On event is...

Media Release Thursday, 2 October 2014 New Partnership set to deliver the best Christmas yet in Sunderland This year...

SUNDERLAND’S first African Festival is being hailed as a roaring success, after people turned out in their thousands to...

A TASTE OF AFRICA COMES TO THE NORTH EAST… IT WILL BE a case of out of Africa and...

TUESDAY 26 AUGUST 2014 AS THE LION SLEEPS FESTIVAL BRINGS SUNDERLAND ALIVE SUNDERLAND CITY CENTRE will roar to life...

NEVER mind the price tag as Jessie J would say, because the streets of Sunderland were buzzing on Saturday...

NEVER mind the price tag as Jessie J would say, because the streets of Sunderland will be buzzing with...

The streets of Sunderland city centre will be alive with pop music, street dance and celebrity tribute acts this...

Media Release Businesses and organisations will gather at the Bridges Shopping Centre on Wednesday evening (9th April) to hear...

The team members who will oversee the programme that is set to transform the centre of Sunderland have been...

Ken Dunbar has been appointed as the first Chief Executive of the new Sunderland Business Improvement District (BID) company. ...

On behalf of SAFC, we are delighted to announce that following on from the success of this year’s show,...

Plans to set up a Business Improvement District (BID) have won a resounding ‘Yes’ from Sunderland City Centre businesses. ...

Sunderland City Centre businesses are about to start voting on whether they want to set up a Business Improvement...

On Friday 31st May,  Sunderland City Council, endorsed the Sunderland BID Business Plan. This is an important milestone as, although...

On Wednesday 10 April and Friday 12 April 2013, Sunderland City businesses were invited to attend one of two Workshops...

Things are gathering pace on our proposals to introduce a Business Improvement District (BID) in Sunderland City Centre.  Many...

Sunderland City Centre businesses and organisations are invited to help shape the BID priorities at two Business Plan workshops...