SEAFRONT
BID

Now is the time to make the Sunderland seafront part of Sunderland’s success story!

Sunderland seafront is more than just a picturesque stretch of coastline, proudly holding the prestigious Blue Flag status – it’s a hub of opportunity, culture, and community that significantly enhances Sunderland and the region.

Sunderland’s Seafront Business Improvement District (BID) will bring multiple advantages to individual businesses. It offers a collective approach to growth, innovation, and shared resources, such as coordinated marketing campaigns, public events, and enhanced area management, which can significantly boost footfall and customer engagement.

Volunteer
Pool

Do you love engaging with people and sparking new ideas?

We’re looking for an abundance of volunteers who live at the seafront to help shape the future of our coastal community!

If you are a doer who is happy with responsibility and likes to get stuck in, we’d love to hear from you. Seafront businesses have voted for greater collaboration and partnership; we need your support to turn this shared ambition into action.

Some of the attributes we are looking for:

Passion for the seafront – Loving and valuing the unique identity of your coastal community.

Sharing fresh perspectives – Bringing innovative ideas and creative thinking to the table.

Connecting and inspiring others – Engaging with the community and fostering collaboration.

Being part of something exciting – Contributing to a dynamic initiative with real impact.

Supporting local businesses – Advocating for and promoting seafront enterprises.

Enhancing community spirit – Strengthening connections between residents, visitors, and businesses.

Creating memorable experiences for residents and visitors – Helping create engaging promotions and activities.

Making a tangible impact where you live – Enthusiastic to see real change and improvements in your area.

Being proactive and solution-focused – Finding opportunities and addressing challenges creatively.

Strong communication skills – Effectively spreading awareness and mobilising support.

Help us make waves, get involved by filling in the form below!

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Our priorities
at a glance

    • Seafront
      Pride

      We would focus on enhancing and celebrating the unique character and appeal of the seafront while investing in a safe, clean, and attractive environment. By prioritising these elements, the BID would ensure the seafront becomes a source of pride for everyone while boosting its appeal as a visitor destination and a hub of thriving local businesses.

    • Sharon Appleby at City Hall

      Seafront
      Voice

      We would focus on amplifying the needs, concerns, and aspirations of businesses at the seafront. By prioritising Seafront Voice, the BID would champion the interests of businesses and the community, fostering a collaborative and empowered coastal economy.

    • Seafront
      Promotion

      We would focus on raising the seafront’s profile as a destination to boost local businesses, attract more visitors, and celebrate the area’s unique appeal. By prioritising Seafront Promotion, the BID can create sustainable growth for businesses all year round.

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