06 December 2022
Dark haired woman smiling holdiung a green sign which says "insunderland"

Sunderland shoppers are fully behind the city’s independent traders and believe they bring huge value to the area.

As a follow-up to last weekend’s Small Business Saturday (Dec 3) – which celebrates small businesses and highlights their importance to the local economy – Sunderland BID carried out a vox pop to see how people viewed the city’s independents.

And everyone asked was overwhelmingly supportive of what small businesses offer, along with being quick to name their favourites.

Cafes like Sweet Petite and Grinder Coffee Co were singled out, as was furniture store, Harrison and Brown and gift shop, Crystal Moon Emporium.

Sunderland woman, Chloe Challis, praised Frances Marshall hairdressers, saying “I always feel welcome and comfortable when I go because my hair takes hours to cut, but it’s always worth it at the end as the results are great.”

Newcomer, Diego’s Joint, in Sunniside was praised by local man, Ross Macintyre for its “quirky vibe”, while Joe Soan raved about Naga Noodles.

“The food is unbelievable, and the staff are always really nice,” he said.

Sam’s Bar also received a thumbs-up from Sarah Busby, who said “the staff are always lovely and the cocktails are really good.”

Sharon Appleby, Chief Executive of Sunderland BID, said she was delighted to see that people were so positive about the strong independent business scene in the city.

“Small Business Saturday allows us to turn the spotlight on all of the businesses that help create a strong retail and leisure sector in Sunderland,” she said.

“They bring a unique offering to the city and it’s fantastic to see that people recognise that. 

“It’s important however that we give them support not just at Christmas but throughout the year as they play an important role in contributing to the local economy.”