SUNDERLAND EASES THE PANIC OF LAST MINUTE GIFT BUYING…

16 December 2024

Sunderland has turned into Santa Claus, with last minute gifts just a tap away.

As the clock ticks down to Christmas, Sunderland BID has come to the aid of anyone who faces a race against time to solve a present buying problem.

Its Sunderland Gift Card is accepted at a huge range of shops and experiences, such as the theatre and cinema, to numerous restaurants and bars, to health and beauty outlets.

And it can now be sent as an e-card, which can go directly to the recipient’s e-wallet, while a recent tweak to the system allows for multiple digital gift cards to be bought at the same time.

Buyers can change the value of the cards as part of one single process and also choose a date and time for them to be delivered.

“Which means no-one needs to be caught out this Christmas when it comes to last minute presents,” said Sharon Appleby, Chief Executive of Sunderland BID.

“At any hour of the day or night they can simply purchase as many gift cards as they need and send them, on a date of their choosing, straight to the recipients e-wallet.”

As soon as it is sent by the gift giver, the balance can be transferred to the recipient’s digital wallet and they can start shopping immediately.

The Sunderland Gift Card – introduced by Sunderland BID – has recruited around 200 businesses since it was launched, with more than £350,000 loaded on to cards – money that goes straight back to the local economy.

And they can be bought in person from selling points at the Bridges, Museum & Winter Gardens, National Glass Centre and at Washington and Houghton Libraries.

“However you choose to purchase them, they not only make a great gift, but they also support the city centre economy,” said Sharon.

“We’re hugely fortunate in Sunderland to have fantastic independent retailers along with big name brands and, by buying a gift card, you are supporting those and giving the recipient the gift of choice.”

Digital Sunderland Gift Cards can be purchased at www.SunderlandGiftCard.com