Sun FM to celebrate 20th birthday in Sunderland’s Keel Square with Pixie Lott headlining the free bash!

21 April 2017

Pixie Lott is joining Sunderland based radio station Sun FM in celebrating 20 successful years broadcasting to Wearside, at their free birthday bash in Keel Square, right in the heart of Sunderland on Sunday May 7th between 12-3pm.

From the banks of the River Wear, Sun FM for 20 years has been flying the flag for Sunderland and the surrounding towns, and has consistently been the No.1 radio station with the biggest breakfast show in this area with Simon & Danni.

They are inviting you to join them for an afternoon of live entertainment, games and giveaways in the city centre at Keel Square where they will be hosting the biggest and best 20th birthday party Wearside has seen. Purposely planned on the same day as The Siglion 10k & Half Marathon, Sun FM are the official  media partners and will be hosting the stage all day to make it an even bigger event, and then from just after 12noon the Sun FM free birthday bash will begin until 3pm.

Pixie Lott has confirmed as the headline act and will be performing live on the day for those who stay around after their running, or listeners who want to join the Sun FM party. Pixie previously had great success with a No.1 and many top 10 singles and a couple of successful albums under her belt too. Previously voted one of the sexiest women in FHM top 100 polls, and a forthcoming host on The Voice Kids, Pixie will be returning to Sunderland after previously appearing at the Stadium of Light a few years ago. You can see her for free in Keel Square on May 7th as she joins the local talent being showcased.

Simon Grundy Content Director said: After we bought ourselves a shiny new transmitter to make our FM signal more powerful, we then felt we really needed the listeners to be able to join in and celebrate our 20th birthday -hence the free bash!

To see more information and detail follow our social media, and keep going online at and stay tuned to 103.4FM.

Julian Carter, Managing Director of Sun FM said ‘’Unlike other radio stations, we are based in our local area, and support the community through numerous initiatives such as Easter Egg & Christmas Toy Appeals. But we wanted to make sure our listeners could have a free birthday bash to remember, and it is thanks to all commercial birthday partners and the Sunderland B.I.D. that we have been able to pull off such a big coup bringing Pixie Lott to Sunderland. Thank you.

Sun FM is Radio Made in Sunderland, for Wearside and has the number 1 breakfast show as measured by RAJAR in P/E December 2016, broadcasting across Wearside on 103.4FM, online at or via the app for free by downloading it from the app store.