02 November 2020

When the going gets tough... and yes we know that tough times have come round again so let's find ways to keep your customers engaged, encourage them to buy local and spread your message far and wide. 

There are some simple steps that everyone can take to help them weather this latest storm - take a look at these tips and remember we're here to help! 

STAY SOCIAL – If you’re unfortunate enough and have had to close don’t forget your customers are still out there – tell them what you’re doing, what you’ve got in stock for when they can come back, or just strike up a conversation. Remember to stay front of mind!

SHOP APPY – There’s never been a better time to sign up for this useful app which takes our local community online where you call sell, take bookings or allow for browsing. More details to be released soon.

inSUNDERLAND – Join our campaign which focusses on our fantastic independent businesses and is a great way to help raise awareness of your brand and business. Sign up here

SHARE AND SHARE ALIKE – We’re all in this together so use your social media to share information from fellow businesses and they can return the compliment.

GIVE THE GIFT OF GIVING :Sign up to be part of our amazing Sunderland Gift Card scheme so you’re ready to go when non-essential retail opens again. For more information, send an email to [email protected]

THE LOCALE:  Our trail blazing app will again come into its own once hospitality reopens – a great tool for letting your customers know your capacity and sharing with them deals and offers. Sign up at

GET ONLINE – this is a great time to get an online presence if you’re business can deliver, post or offer click and collect. You could find yourself a whole new customer base.

OFFERS – Come up with some offers or incentives that your customers can take advantage of in the future