International Brand Lucozade Partners with Central Park to Present Lucozade EURO2024 Fanzone Sunderland

15 April 2024
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Football fever is set to sweep through Sunderland as Lucozade partners with Central Park to bring an electrifying atmosphere of EURO2024 to the city. The Lucozade EURO2024 Fanzone, situated at Keel Edge, Sunderland's newest entertainment and event hub next to the City Hall and Keel Square, promises an unforgettable experience for football fans.

This will be Sunderland’s first large-scale international sports tournament fanzone, and it is set to bring the huge England tournament fanzone atmosphere to the city.

Get ready to immerse yourself in the thrill of the tournament at the Fanzone's massive outdoor arena, with a capacity of 1500 eager spectators. It's the perfect setting to catch all the action from EURO2024, right in the heart of Sunderland.

As the tournament kicks off, one of the highlights will undoubtedly be England's clash against Serbia on Sunday 16th June kicking off at 8pm. Tickets for this highly anticipated match are expected to sell out fast, so fans are advised to secure their spot now for an evening of heart-stopping football action.

Throughout the tournament, the Lucozade EURO2024 Fanzone Sunderland will offer an array of food and drinks to complement the experience. Spectators can enjoy refreshments from the container bars, which offer a wide selection of draughts, spirits, and soft drinks to ensure everyone is refreshed throughout all the matches.

Before each game, ticket holders can catch exclusive interviews with ex-England and Sunderland players, providing insights and analysis to get you ready for the action on the pitch. Before and after the final whistle blows, the excitement will continue with DJ sets igniting the atmosphere and celebrating the victories in style.

Peter McIntyre, Executive Director of City Development at Sunderland City Council said , ‘It will be amazing for Sunderland to be part of EURO2024, hosting a fanzone on Keel Edge, the new event square situated adjacent to City Hall and in Riverside, the developing heart of the City. EURO2024 is the premier international football tournament this year and one which will bring vibrancy and significant economic impact to the city. Partnered with Lucozade , Central Park provides a different and new city experience which will add to Sunderland’s exciting entertainment program across Summer24 and endorses the City’s growing reputation to attract the very best events.”

With a capacity limited to 1500 attendees, ensure you don't miss out on this unforgettable football experience and grab your tickets now. Fans are advised to secure their spot early to guarantee your place in the heart of the action. Plus, for the ultimate fan experience, purchase tickets for all 3 England games together and receive a 24-hour advance booking window for the knockout games.

Mike Hesketh, Co-founder of North East Fanzone and Lucozade EURO2024 Fanzone Sunderland, shared his excitement about the announcement; "Being able to bring the exhilarating atmosphere and success of our  fanzone to Sunderland for the Euros is a dream come true. We're thrilled to expand our footprint and offer football fans in Sunderland an unforgettable experience. With North East Fanzone at the helm, we're set to deliver the most electrifying moments and create lasting memories for all who join us. Get ready, Sunderland, the EURO2024 countdown has just begun!"

The announcement of Lucozade EURO2024 Fanzone Sunderland coincides with Lucozade's largest redesign in nearly 100 years, unveiled earlier today. Known mainly as a sports drink or hangover cure, Lucozade has undergone a new visual identity and packaging design to unite Lucozade Energy and Lucozade Sport under the master brand 'Bring the Energy.' This new identity encourages individuals to 'rise to the challenge and move with energy in moments that matter.' This ethos resonates perfectly with the Lucozade EURO2024 Fanzone, where enthusiasts gather to celebrate football with boundless energy and pride.

Tickets for England games are available at just £4+bf, each when you purchase a group games ticket, or £5 individually, and are also free for all the additional group stage matches.

Whether you prefer to stand amongst the crowd or opt for a seating option, the Lucozade Fanzone offers options to suit every preference. Additionally, front of screen seating is available for group bookings, providing a premier viewing experience for the most dedicated fans.

Join the Lucozade EURO2024 Fanzone - Sunderland, where the atmosphere is electric, and every goal is celebrated in true Euros style!