Happy end to the “Tail” of a Snowdog…

12 December 2016

One of Sunderland’s best loved snowdogs will be making the city its forever home, after a group of organisations banded together to buy him.

The highly successful Great North Snowdogs trail ended last month (Nov) with the 61 dogs going under the hammer at an auction at Sage Gateshead to raise funds for St Oswald’s Children’s Hospice.

And now Tails of the Sea – which was in residence at Keel Square during the trail - will be permanently based at the former Vaux site, after Sunderland BID, the Bridges and city developers Siglion joined forces.

But visitors to the city don’t have to wait to see the dog placed in his new home, as he will be spending the festive season enjoying pride of place at Sunderland’s Frost Village – on the day that plans will be unveiled for a new city landmark.

More than £250,000 was raised by the snowdogs auction, following what has been the North East’s most successful public art trail, with more than £40,000 of the total coming from the Sunderland pack.

The money raised from the auction will be going towards the day-to-day running of the children’s unit at St Oswald’s Hospice.