A to B, a brand-new conference aimed at early career musicians, is set to take place on Saturday 20th June at Sunderland City Hall.
Sunderland Music City are collaborating with We Make Culture, Music Connects Sunderland and The Bunker, to put on this free event which promises an inspiring and practical experience for emerging artists and music enthusiasts.
At the heart of the day is a series of engaging panel discussions led by renowned industry figures.
Grammy Award-winning mixing engineer and producer Eduardo De La Paz will be delving into some of his most notable work, oNering behind-the-scenes insight into mixes for major artists including Noel Gallagher, Self Esteem, and New Order in an interactive presentation.
The conference will also feature thought-provoking panels exploring key topics shaping today’s music landscape such as the importance of social media in building a successful music career, alongside practical advice from session musicians who have toured globally with major artists.
Attendees can also gain insight into how to get music placed in TV and film, with guidance from experienced professionals. All panellists share a strong connection to the region, ensuring locally relevant perspectives and opportunities.
Beyond the panels, the event oNers a range of practical workshops throughout the day, including hands-on DJ sessions designed to build skills and confidence.
Attendees can also enjoy live music performances, providing a platform for talent and an energising backdrop to the day.
Adding to the atmosphere, Roker Records will set up a pop-up record store in the foyer, oNering attendees the chance to browse and purchase music throughout the day.
This event forms part of Summit Week Sunderland, as the city welcomes music leaders from across the globe for a landmark moment in its cultural journey.
From 18–20 June 2026, Sunderland will become the first UK city to host the Music Cities Network (MCN) Summer Summit, with a week of wraparound events taking place in venues and spaces across the city.
The Summit will bring together international delegates to explore how music can shape thriving, innovative and connected cities. It also marks the culmination of Sunderland’s Year of Music, a twelve-month celebration of the city’s rich musical heritage and vibrant contemporary scene.
Michelle Daurat CEO of Sunderland Music City said, “This conference day is about giving people genuine access to the music industry. They’ll hear directly from worldclass professionals, building connections, and developing practical skills.
We want attendees to leave not just inspired, but with real insight into how the industry works and how they can find their place within it.”
Eddie Scott, Producer and Programme Lead at We Make Culture said, “We work with emerging musicians and artists every day, either through our community music projects or via our numerous progression programmes, so we’ve taken on a lot of feedback about how an event like this can be engaging, worthwhile and provide real value to the people it’s there for.
A to B really aligns with the continued work we have been doing in the city as a member of the PRS Talent Development Network and this feels like a fantastic opportunity to cultivate all of that into one amazing day!”
This free event is open to anyone aged 16 and over, making it an inclusive opportunity for anyone interested in music.
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