28 November 2022

A SCHEME to get more companies and businesses involved in the work of Sunderland Business Improvement District has attracted its first corporate partner.

Residential and commercial property agents, Bradley Hall, has signed up to work closely with the BID and help drive its commitment to making Sunderland city centre an attractive place to live, work and do business.

Funding for BIDs come from a levy based on a percentage of the rateable value of a property, which is used to pay for a number of initiatives across the city centre.

Sunderland BID has invested more than £3m to help create a vibrant and exciting centre and the hope is it can carry out even more initiatives with further support and additional partnerships.

The BID already works closely with statutory organisations such as Sunderland City Council, Sunderland College and the Police but now it wants to grow its corporate partner scheme to encourage companies to play an active role in all of its activities.

“We’re excited to work with Bradley Hall and are delighted the company is our first corporate partner,” said Sharon Appleby, Chief Executive of Sunderland BID.

“It’s fantastic that they have shown their commitment and want to play an active role in supporting the local economy and Sunderland’s growth,” she said.

“Corporate partners can make a real contribution in helping to make the city a vibrant place and they in turn can benefit from increased brand awareness and build their reputation with other businesses in Sunderland.

“It’s a great opportunity and we hope other organisations will follow in the footsteps of Bradley Hall and also decide to work closely with the BID.”

Helen Wall, Senior Surveyor at Bradley Hall said the company was happy to be playing a positive role in the city.

“It is fantastic to be working with an organisation such as the BID that is so keen on investing and improving Sunderland’s city centre,” she said.

“Having lived in Sunderland my entire life, it is exciting to see the recent and ongoing progress in the city providing opportunities for people to live, work and socialise.

“It has been brilliant to watch Sunderland develop with the help of the BID and Bradley Hall is proud to be able to support the city centre at this exciting time.”

Anyone who would like to find out more about becoming a corporate partner can contact  [email protected] or call 0191 722 1002