Announcement from Sunderland BID Board

01 December 2016

A statement on behalf of Sunderland Business Improvement District (BID) Board:

Following a Sunderland Business Improvement District (BID) Board meeting, it was agreed that – two years into the BID’s term – it was necessary to review the direction and structure of the organisation, to ensure it is equipped to meet the board’s ambitious aims for the city centre into the future.

Following a consultation process, it has been agreed by the board that the role of Chief Executive Officer will be made redundant with immediate effect and that a new structure will be put in place, which will see the appointment of a Head of Business Operations to take over the day-to-day running of the BID, with a redefined role and objectives.  

Sunderland BID remains absolutely paramount to the ongoing regeneration of our city centre, and to creating a vibrant and prosperous place that can be enjoyed by all.  The new structure reflects this ambition, and will allow an increased focus on operational delivery and marketing, which we believe will offer the best possible return on your investment.

It has been agreed that BID directors Andy Bradley, Harry Collinson and Sharon Appleby will take over the running of the BID on an unremunerated basis, to ensure that the team have very clear direction and can deliver the best support to the city centre business community, until the Head of Business Operations is in post.