HEALTHYPLATES
Healthy Plates celebrates businesses that are making it easier for customers to eat well, whatever the occasion.
What is Healthy Plates?
Healthy Plates is a Sunderland initiative that shines a spotlight on the healthier options already available across the city’s restaurants, cafes and food businesses.
The campaign isn’t about changing your menu or telling businesses what to serve. Instead, it’s about helping customers discover balanced, nutritious dishes that are already on offer, proving that healthier choices can be every bit as satisfying and full of flavour.
Healthy Plates celebrates businesses that are making it easier for customers to eat well, whatever the occasion.

Why GetInvolved
By becoming a Healthy Plates venue, you’ll benefit from:
- Increased promotion through city-wide marketing campaigns.
- Exposure across Sunderland BID and partner social media channels, websites and promotional materials.
- The opportunity to reach new customers looking for healthier dining options.
- Recognition as a business supporting healthier lifestyles across Sunderland.
- Being part of a positive city-wide campaign that encourages people to eat local while making informed food choices.


What Do YouNeed to do?
What do you need to do?
It’s simple.
✔ Identify one or more dishes that meet the Healthy Plates principles.
✔ Be happy to talk to customers about your healthier options or possible adaptations where appropriate.
✔ Continue doing what you do best. Your Healthy Plates dishes sit alongside your full menu, giving customers more choice rather than replacing it.
Healthy Plates is about choice
Customers visiting Healthy Plates venues can still enjoy your complete menu.
The initiative simply highlights that healthier options are available, making them easier to find and giving diners confidence that they have a choice that suits their lifestyle, without compromising on taste.
Working together
Healthy Plates is about celebrating Sunderland’s vibrant food scene while making it easier for people to enjoy healthier choices when eating out.
By working together, we can create a city where great taste, local hospitality and healthier options go hand in hand. Every participating business plays a part in helping customers make informed choices, without compromising on flavour or enjoyment.
Healthy Plates
Great food. Great choice. Great for Sunderland.
If you’re a Sunderland food business and would like to be part of the Healthy Plates initiative, we’d love to hear from you. Register your interest by emailing [email protected].
Sunderland BID is working with Sunderland Council on this project.
For more information, visit Links for Life Sunderland, Sunderland’s health and wellbeing directory, which brings together trusted local information, services, and resources in one place.




