We launched the Sunderland Gift Card, the first of its kind in the North East, in 2020 as part of our ongoing commitment to boosting the local economy. Since then, over a quarter of a million pounds has been locked into our city.

The only way to shop
in the city of sunderland

The gift card can be bought in values from £5 to £500 and is valid for 12 months.

They can be bought online or in-person at the National Glass Centre, The Bridges Shopping Centre & The Museum & Winter Gardens. There is also a digital option with Apple Wallet and Google Pay functionality. The E-card can be sent to the recipient’s phone instantly as either a text or an email, and then by using the Love Local app, they can add the balance to their digital wallet and make their purchase online or in-store!

Hand holding a Sunderland Gift Card


Signing up to accept Sunderland Gift Cards is a great way to boost your business income; be one of the almost 200 businesses benefitting from the scheme today!

It’s free and easy to join, and there are no binding contracts.

In essence, the Sunderland Gift Card is a private-label prepaid Mastercard and works exactly the same way. So, if your business is in Sunderland and you can take MasterCard Payments, you can join the scheme!

Image of shop owners across Sunderland City Centre holding a Sunderland Gift Card Promotion.


Did you know, the UK trivial benefits scheme allows you to treat your staff with a tax-free non-cash reward of up to £50?

Sunderland Gift Card is the perfect way to make the most of this tax benefit while giving your team the gift of choice and supporting local businesses.

Say goodbye to tax hassles and hello to a seamless gifting & incentivising experience. Buy in-person at Bridges shopping centre, Sunderland Museum and Winter Gardens, National Glass Centre, or Houghton & Washington Libraries