We have worked hard to create our large consumer audiences and use several channels to raise the profile of what your business offers to residents and visitors.

Find out all of your opportunities right here.


SAFC fans walking through Keel Square with a Hays Travel Sunderland BID Advert on the digital screen

Get your business
out there

We offer plenty of free opportunities for businesses based in Sunderland city centre to shout out about their brilliant products and services.

You can start as little by promoting your products and offers on our social media, and consumer/business newsletters. Or you can go bold and advertise your business on our digital screens based in a few different locations. We also organise and attend many events throughout the year, so please keep an eye out on our social media channels to find out more about promotional activities at events.


    • person on a mobile phone


      We are happy to create a post for your business, a particular product or promotion and push it out to our social media audience of over 24,000 people.

      A staggering 94% of consumers engage with some sort of social platform at least monthly, so your business should absolutely take advantage of this.

      The post could be a competition, a video, a series of photos or anything else you can think of.

    • Email notificatoin


      We have a consumer audience of over 10,000 which we contact fortnightly with our #HappeningInSunderland email newsletter.

      You can feature in this newsletter by providing us with details of what you’d like to advertise; the features are generally 2-3 paragraphs and a large image.

      Our open rate sits at an above-average 37%, so you can be sure that plenty of readers will receive your ad.

      We also send weekly email bulletins to our business audience of around 1000 levy payers, key stakeholders and businesses within Sunderland; so, if you have a more business-to-business message, feel free to request a feature here.

    • SAFC fans walking through Keel Square with a Hays Travel Sunderland BID Advert on the digital screen


      We have access to five large-scale digital screens across the city; St Mary’s car park, Riverside car park, Keel Square, A19 and Northern Spire.

      Levy payers get one week of free advertising across these screens, which saves the business thousands of pounds!

      We can also connect levy payers with the screen provider for a discounted rate on continued use of the screens following the free week.

    Mint Management Team Members Dancing on High Street West with children

    It’s very simple! You just need to tell us which opportunities you would like to take up.

    Kayleigh works on all of our Marketing and Communications and will be happy to support you with anything you may need.